Scheduling & Route
Builds tomorrow's routes every hour from your templates and due service plans. When a tech calls out, it computes the smallest possible reassignment and never touches work in progress.
Every action logged with its reasoning
Autonomous pool operations
Your techs do the pools.
Tide does everything else.
Tide runs the back office with a workforce of AI agents: scheduling, billing, collections, customer messages, and reviews. Every action is logged, explained, and gated by your approval where it counts.
- Software
- $0
- Seats
- $0
- Setup
- $0
Your total payment processing cost is just under 3% per transaction, card fees included. Tide's share comes out of that, not on top of it, and it is the whole bill. We only make money when you do. For most businesses that replaces, at the same rate or better, what you're already paying your payments provider today.
Overnight · while you slept
08:15
- 02:00Route AgentTomorrow's routes built: 4 techs, 87 stopsDone
- 05:30PlaybookWeather checked for the service areaDone
- 06:00PlaybookMorning Briefing deliveredDone
- 06:42Comms AgentOvernight messages triaged, 2 need youFor review
- 07:15Billing Agent23 invoices generated and sentDone
- 08:12CollectionsDay-14 reminder for a past-due accountNeeds your OK
The Pulse ledger: every agent action recorded with its reasoning. Nothing customer-facing sends without a human.
- 24/7
- Agents on shift
- 7
- Scheduled playbooks
- 1,000s
- Stops completed daily
- Multi
- Languages supported, end to end
The agent workforce
A workforce on shift, around the clock.
Not chatbots. A back office. Each agent owns a job, does it continuously, and writes down what it did and why.
Billing & Collections
Generates recurring invoices on your billing day, sends the ready ones, and works receivables on a day-3-to-28 ladder that treats a behind customer as one relationship, not per-invoice spam.
Day-28 escalations always require your approval; the Go-Live switch defaults off
Customer Communication
Reads every inbound text, email, and portal message with full account context, classifying intent, sentiment, and urgency, and escalating the ones that need a human.
Nothing auto-sends to customers. AI drafts, humans send
Review & Reputation
Asks only happy, paid-up customers for reviews after a pristine visit. Watches your Google reviews hourly, analyzes sentiment, and drafts responses for your approval.
Negative reviews are always human-approved and signed by the owner
Work Orders
Turns technician-reported field issues into draft work orders, filtering non-actionable observations and queueing them for the office to price.
Drafts only, never customer-visible until the office acts
Translation
Continuously translates field notes for reports, emails, and work orders, so the office and the customer always read them in their language. Originals are always preserved.
Fully automatic; nothing is overwritten
You review the 5% that needs judgment. Agents handle the 95%.
Everything needing attention lands in one triage queue, sorted urgent-first. Every action sits in a single ledger with its reasoning, confidence, and the records it touched. Approvals happen in-app. Autonomous never means unsupervised.
Meet the whole workforceScheduled playbooks
Reports that run themselves.
Seven playbooks run on your schedule, in your timezone, and land as readable reports. Every schedule is editable. No developer required. Explore Operate
WEEKDAYS 06:00
Morning Briefing
Today's routes, urgent work orders, yesterday's revenue, receivables, and out-of-range chemistry. The business on one screen, with coffee.
FRI 08:00
Weekly Cash Flow
Collected vs. last week, autopay landing next week, at-risk manual collections, and a month-end projection.
TUE 06:00
Churn Risk Watch
Your top at-risk customers, scored from skips, failed payments, and escalations. A call list, not a dashboard.
MONTHLY
Tech Performance
Per-tech completion rate, photo capture, ratings, and chemistry accuracy: standouts and coaching gaps.
WEEKDAYS 05:30
Weather Forecast
The service-area forecast, flagged for pool-service impact.
MON 07:00
Inventory Reorder
What's running low, with reorder recommendations from your actual burn rate.
ON DEMAND
Best Online Pricing
A live web price comparison before you buy.
Pool Intelligence · the technician's copilot
Every tech, your best tech.
Pool Intelligence turns readings into a 0–100 health score and exact doses drawn from your own product catalog, so recommendations use the chemicals actually on the truck.
Chemistry analysis. Per-chemical dosing with amounts and application instructions
Equipment troubleshooting. Brand-aware diagnosis across pumps, filters, heaters, and salt cells
Upsell suggestions. Data-backed opportunities with a pitch the tech can say out loud
Multilingual, with learning moments. Training happens on the job, in the language your techs speak
Pool health
Visit · today
88
▲ +6 since last visit
FC
3.2
pH
7.6
TA
90
CYA
45
Recommended dose
Add 12 oz liquid chlorine, from your catalog, on this truck
También en español · Aplicar 12 oz de cloro líquido
The day-to-day, handled
Built for the route, the truck, and the backyard.
DISPATCH
Routes that build themselves
- Three-panel dispatch board: techs, stops, and map
- One-click optimization by drive time, with route efficiency scores
- Weekly templates auto-generate each week, so no customer is missed
- Thousands of stops dispatched and completed daily in production
FIELD
A tech app that works anywhere
- Offline-first: run a full route with zero signal
- Multiple languages supported, end to end
- Notes and issues captured through a conversational interface
- Guided visits: checklist, photos, chemistry, signatures
- Truck inventory with barcode load-out and auto-decrement
CUSTOMERS
A portal they actually use
- Pool Health score with trends customers can actually see
- Every visit documented with photos and readings
- Quotes with e-sign, self-serve payments, autopay
- One-tap ratings; anything ≤4 stars alerts you instantly
Cash flow machinery
Get paid in days, not months.
The average pool business waits over a month to get paid. Tide points everything at that number: autopay nudges after great visits, payment plans with automatic retries, and a collections ladder that works receivables around the clock.
Explore billing & paymentsThe collections ladder
DAY 3
Friendly reminder
DAY 7
Follow-up
DAY 14
Direct notice
DAY 21
Firm notice
DAY 28
Your call
One relationship, not per-invoice spam. And the day-28 endgame is always your decision, never the machine's.
Autopay that grows itself
Enrollment nudges after five-star visits, with a configurable charge delay
Payment plans
2–24 installments, automatic retries, early payoff for customers
Books that reconcile
Continuous QuickBooks Online sync with a health dashboard and retry queue
One number to watch
AR aging, MRR, and month-to-date collections, always current
The Tide difference
Most pool software records what happened. Tide makes things happen.
Digitized clipboards and enforced checklists still wait for a human to click. Tide is the only pool platform built on agents that act, explain themselves, and ask permission when it counts. Here is what that changes.
Other pool software
Tide
The back office
Other pool software
Records what happened, then waits for you to click.
Tide
Agents run scheduling, billing, collections, messages, reviews, and work orders on their own, with every action logged and the judgment calls routed to you.
AI
Other pool software
A chatbot or a Q&A box bolted onto the side.
Tide
A command center over the whole business that answers with rendered reports and takes action, always confirming first.
Reporting
Other pool software
Dashboards you have to remember to go look at.
Tide
Scheduled playbooks that land as readable reports: morning briefing, weekly cash flow, churn watch, tech performance.
Technicians
Other pool software
Enforced checklists.
Tide
An AI copilot on every truck: dosing from your own catalog, brand-aware troubleshooting, upsell pitches with the words to say.
Languages
Other pool software
English, with a translated menu if you are lucky.
Tide
Multiple languages end to end, with field notes translated automatically so the office and the customer read clean copy.
Collections
Other pool software
An overdue reminder or two.
Tide
A day-3-to-28 ladder that treats a behind customer as one relationship, autopay nudges after great visits, and 2–24 month payment plans with automatic retry.
Reputation
Other pool software
You watch the review sites yourself.
Tide
Reviews requested only from happy, paid-up customers, analyzed hourly, with replies drafted for your approval.
Service plans
Other pool software
One price, one cadence, all year.
Tide
Seasonal plans: one agreement whose price, cadence, and scope change with the season, the way pool service actually works.
Accounting
Other pool software
A QuickBooks sync that quietly drifts.
Tide
Guided setup, five-minute background sync, a health dashboard, and a durable retry queue.
Switching
Other pool software
Start over from a blank screen.
Tide
Bring the exports you already have. AI column mapping and PDF extraction rebuild your book in about 15 minutes.
What it costs
Other pool software
Billed per pool, per tech, or per month, good month or bad. Sometimes with a five-figure setup fee on top.
Tide
Free. Tide earns a small share of processed payments, only when you collect.
The big national home-service companies already have software that runs their back office with AI. It costs them hundreds of dollars per tech every month, tens of thousands to set up, and months of consultants to get running. And it was built for HVAC and plumbing, not pools.
Tide gives a one-truck operation the same kind of horsepower, built for pool service from day one, running in about a week, with no monthly bill: dosing that knows your sanitizer, troubleshooting that knows the equipment brand, plans that follow the season, and agents that already know what a service stop is.
What it means for the owner
7.5 hrs
a week on paperwork
That is what the average pool pro spends on admin. It is exactly the work the agents take: invoices, reminders, routes, triage.
32 days
to get paid
The industry average wait. Autopay nudges, payment plans, and the collections ladder are all pointed at that number.
9 in 10
miss appointments monthly
Routes fill themselves from service plans due for a visit, and a needs-assignment catch flags anything left over.
Most
accounting syncs fail
And cost hours of monthly reconciliation. Tide treats the QuickBooks sync as a product, with health you can see.
Industry figures for U.S. pool service businesses.
Why it's free
“Free” usually has a catch. Here is ours.
Every agent, every playbook, every seat, from one technician to hundreds, at no charge, so long as your payments flow through Tide. The catch is simply this: we take a small, transparent share of the payment processing you already pay for.
Just under 3%, all in
That is your total payment processing cost per transaction, card fees included, not a Tide fee on top of them. It replaces what most businesses already pay their payments provider today, at the same rate or better. Tide's share comes out of that number, and it is the whole bill. There is no subscription, seat, or per-pool charge stacked on top of it.
We are paid on your outcome
Our revenue is a share of the payments you collect, nothing else. If your business grows, ours does. If you have a slow month, your software bill is still zero. There is no way for us to win while you lose.
No skimming
Other software charges you the same processing fee, then adds a subscription on top, then adds per-seat or per-pool fees on top of that, whether or not your business is growing. We do not. One all-in processing fee, and it only applies when money moves.
It is why the product works the way it does
Look at what the agents obsess over: autopay enrollment, a day-3-to-28 collections ladder, payment plans with automatic retry. We built the machinery that gets you paid because getting you paid is our business.
No contract, because we do not need one
There is no annual agreement propping up a subscription. Tide has to earn its place every month, which keeps us honest and keeps the product getting better.
Live in production today
Already on shift for pool pros.
Tide is running routes, chasing invoices, and finding revenue for pool companies right now. Here is what they say.
Work Order agent
Tide agents automatically reviewed every tech note and identified more than $200K of repair work for our team.
Route optimization
We optimized routes and eliminated significant windshield time for our technicians!
Back office on autopilot
I went from spending hours in front of a computer to more time with my customers!
Private beta
Stop running your business. Start growing it.
Tide is in private beta with pool pros across Arizona, California, and Texas. Import your data in about 15 minutes, and your agents start working the same day.